Monday, August 27, 2012

Demo Reel 2012

In June, after 7 years at AKQA I resigned to go freelance full time and this is the demo reel I did it with!

Project List (in order of appearance):

Gears of War 3 (The Walls of Brotherhood) BTS

The week after I was in Sonoma shooting for Audi I found my self the chronicler of yet another massive production down in LA. This time it was for a teaser campaign for the upcoming Gears of War 3. This made me very happy because I'd done work for both of the first two games, and I'm somewhat of a completest. So it felt only right to be involved with this one in some way.

This time around, however, I wasn't directly involved with the campaign itself. I was the guy running around the set detailing all the 'Making Of' portion of the project. Basically my task was to make friends with the production crew, and shoot everything. Which I did! 3 full days on set, hanging out with the art department, getting to know the camera crew, BSing with the pryo guys! so much fun and I was soaking up everything like a sponge!

You can see my behind the scene photos here, and be sure to check out the site for the full experience!

Or you could just watch the case study.

Got a nice little write up from Creativity too!

Friday, November 11, 2011

Audi: Trick or Treat

About a month ago my boss asked me to do a little research on the night vision camera that came as an optional feature in the new A6. Our ever so popular CEO was kind enough to loan us his new A7 for an afternoon to do some test shots. It was a little nerve wracking being responsible for the safety of my bosses bosses bosses car, but still, fun was had and things were learned.

Thermal Face

Test image shot with an Audi

Turns out the Audi Night vision camera is a thermal imaging camera. Rather than try to hunt down a thermal camera and try to fake it, we opted to shoot the dashboard straight on. Since we were going to be shooting from the inside of a car, space was an issue and we opted to shoot on an EPIC and use the extra resolution to fake the scripted camera move in post. It turns out, however, that it's really easy to replace the space an epic doesn't take up with some nice glass.

Mike and Steve

We shot the spot in a lovely little neighborhood just passed downtown San Rafael during and just after sunset. Since we were only shooting the dash, lighting wasn't an issue. There were however 2 technical challenges we ran into. The first was that as it got later it was hard to keep the kids, and more frustratingly their costumes, warm enough to read clearly on the display. We got around this by having someone just out of frame warm each kid up with a hair dryer right before walking. The second hurdle was the far less challenging task of organizing and directing 14 kids under the age of ten. Apparently they don't take direction well when tired and cold. Who knew?


When all was said and done we had 3 days for post on this peace. It was edited by our new (no longer intern) associate editor, Julie Logan. I helped out with some shot stabilization and comped dials that were in focus into the shots. But other than that, everything you see on the display is the car itself.


The piece was only supposed to be a youtube/hulu pre-roll spot, but upon viewing an almost complete version, our client decided they wanted us to finish for broadcast. To the best of my knowledge, it ran during a couple football games and possibly during a world series game. We also got a lovely write up on AgencySpy

Monday, October 17, 2011

Kinect Sports: Season 2

Promo Site my team and I worked on for the launch of Kinect Sports Season 2.

Jake Hawley, Tori Main, and Danny O. on 3d and Motion graphics for the station indents. Mindy McCutchen and Intern Julie (who was thrown straight into the deep end with this one) on editorial. I did the motion for the various pop-up windows and lower 3rds along with all the green screen work.

Works best in Firefox.

Friday, August 26, 2011

R8GT Driver Event

In June I got to spend a nice long weekend in wine country shooting super high-end sports cars. The shoot was very quick and on a limited budget so we were running around with a couple 5d's and a fist full of GoPro's. the goal was to shoot the cars on the track and to get in-car driving footage of each of the 50+ drivers who, over 3 days, drove these cars around the track as part of an enhanced version of The Audi Sportscar Experience.

Backing me up on this one, I had Daniel Ortiz as a second camera op. (extra props for spotting the lizard!) and Jim Farber was our Editor. I did a little paint and color once the edit was locked.

I'm especially proud of the last shot in this piece, which consisted of taping a GoPro to the track and finding someone willing to drive over it at speed knowing there was about 3/4 of an inch of clearance. That'll get your hart pumping!

Tuesday, May 3, 2011

Youtube: April Fools 2011

Flugelhorn Feline: BTS

This year for April Fools Day, Youtube decided they were going to celebrate their 100th anniversary. My office was tasked with promoting the momentous occasion as well as providing some of its highlighted content. My task was to produce the Top 5 Videos of 1911 (the year that youtube first started hosting videos on the internet). Here's what my team and I came up with.