Tuesday, September 30, 2008

Halo 3: Believe


Immediately following the work I did on the IRIS campaign I started getting briefed on Believe. This was to be the experiential site that was going to accompany a larger TV campaign. The Agency in charge of the TV spots had commissioned New Deal Studios to build a 30x40 foot diorama of the Battle of New Mombasa (where Master Chief saved the day... yet again) which was populated with several hundred figurines made by Stan Winston Studios.

The whole thing was shot on 2 motion control rigs over 2 days. The footage was then stitched together and had the sky roto'd out.

My involvement was doing the sky replacement (including learning how to do 3d tracking with no prior experience), roto for the various rotating characters that appear when you click one of the floating icons, and the motion tracking for all the clickable hotspots in the timeline.

Executive Creative Director: Rei Inamoto
Creative Director: John Jakubowski
Associate Creative Director: Thiago Zanato Tripodi
Creative Lead: Hoj Jomehri
Art Director: Kevin Hsieh
Copywriters: Joel Kaplan/ Keith Hostert
Creative Developer: Jason Gatt
Title Sequence: Caio Lazzuri
Senior Designer: Alex Lyman
Motion Designer: Matt Law
Associate Motion Designer: Rian Devos
Producer: Nancy Cardillo/ Larry Ewing
Senior Technical Project Manager: Kirk Kepley
Group Account Director: Simon Jefferson
Account Director: Erica Power
Senior Account Executive: Nicole Biondi
Diorama: New Deal Studios (Director - Matt Gratzner)
Figurines: Stan Winston Studio
Sound Design: Richard Devine

1 comment:

Anonymous said...

I love the Believe campaign. Learning 3D tracking on the job. Sweet. Nice work. Keep posting!